Out & About with Helle Hollis is published every three months by Alba Golf Holidays S.L. who are based in Málaga and produce the Magazine for Helle Hollis Car Rental. All clients of this car hire company will find a copy of the magazine in their rented vehicle.
This magazine is also distributed at golf courses throughout the Costa del Sol (Málaga), Costa de la Luz, Costa Blanca (Alicante), and Murcia.
Helle Hollis is a major car hire company in Andalusia, with their head office in Málaga Airport. They have between 1500 / 2000 vehicles, and established all along the Costa del Sol for over 25 years.

Their clients are mostly British (60%), followed by Scandinavians (30%) and other Europeans (10%).
Car hire users are very much sought after potential clients for any type of product or service provider.

People hiring cars have a high purchasing power and are the most realistic potential buyers for properties and a very large variety of products and services (furniture, golf, hotel industry, catering, clothing, entertainment, professional services, etc).

A large percentage of Helle Hollis Car Rental users are residents (some 30%) with their corresponding visiting families and friends.

CIRCULATION:
6000 copies
30000 readers
 
READERSHIP ANALYSIS:
60% BRITISH
30% SCANDINAVIAN
10% OTHER NATIONALITIES